The Pontiac G8. Someone please just put the "R" inbetween "G" and "8" and get it over with.
Wasn't this the new 2008 Five Hundred Last Month?
Sadly for Pontiac, which debuted the G8 sedan at the Chicago Auto Show, the biggest news at the show was the return of the Ford Taurus and Mercury Sable.
The Sable had been off the market for more then a year, the Taurus just a few months. Ford had sold over 7 million Taurus models during the production run from December 26, 1985 to sometime last fall. The end date is a bit muddled as the car was avaliable to fleet buyers only for a time. As a fleet/rental vehicle it was Ford's best selling car for 2006. There are an estimated three million Taurus' on the road today.
The name Taurus has a lot of brand equity in it. The day the last Taurus was produced was so newsworthy it made the nightly news. No one lamented the passing of Chevrolet's Cavalier that way. In the end, I guess it's a smart move on Ford's part to rename the updated Five Hundred the Taurus. It was not a horrible car who's wheels fell off or the gas tank exploded. It was just bland late in life.
And now for the Pontiac G8.
So good bye Grand Prix and Bonneville. Both names relate to great races. G8 is 27 less the Infiniti's G35 Coupe. Or one letter short of the discription of Frosted Flakes. Pontiac disposed of the name Grand Am to the ho-hum name of G6.
Thankfully Mustang is a name no one dare touch.
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